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SAAS – HEALTHTECH
We developed the brand and go-to-market strategy for ClinIQ, a digital medical records SaaS for private practices that digitizes patient management, prescriptions, and medical records. The work included defining the positioning for healthcare professionals, building a message centered on trust and simplicity, and producing presentation materials for the B2B channel. We focused the communication on the practice's real pain points —time, organization, and information security— translated into clear benefits for the physician. The result was a solid brand proposition and sales materials ready to acquire practices during their production and expansion stage.
SAAS – FITNESS
We developed the positioning and acquisition strategy for Pulvo, an AI-powered fitness coaching platform that generates personalized training and nutrition plans for trainers who want to scale their business. The project covered defining the target audience (coaches and trainers), designing the acquisition funnel, and producing content that communicates the core value: serving more clients without expanding the team. We built conversion-oriented messages and assets, focused on the concrete return for the trainer: more clients with less operational burden. The result was a working acquisition funnel and brand communication aligned with the product's production and growth stage.
FINTECH - FINANZAS PERSONALES
We supported the brand and go-to-market strategy for Saldo, an AI-powered personal finance app that allows users to track expenses across multiple currencies, budget, and digitize receipts from their phone. The work included defining the positioning, building the brand message, and producing content to prepare for the launch of its closed beta. We committed to a narrative that translates technical features —AI, multi-currency, OCR— into everyday benefits, making the product easy to understand for users without financial knowledge. The result was a clear brand identity and an acquisition plan ready to activate at the public launch, with an early community interested in trying the product.
SERVICIOS DIGITALES
We designed the commercial and activation strategy for Medo, an early-stage digital services startup. The project included a business model diagnosis, value proposition definition, sales funnel design, and production of presentation materials for partners and investors. We implemented an activation plan aimed at validating acquisition channels with an efficient budget, prioritizing rapid learning over investment in scale. The result was a clear commercial roadmap, materials ready to present to third parties, and the first channels validated with real metrics.